Hug a Hoodie: The Friendly Side of Personalised Hoodies
UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved a variety of negative connotations. Many teenagers, however, do not understand why this should be so.
For many totally law-abiding young people, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular amonst the younger generation, being a smart way showing your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts composed as a keepsake from old schools, or fun group holidays. Hoodies are generally used as a way to remember positive experiences. Why do hoodie- http://yoursite.com have such a bad reputation?
One possibility is that, even though the greater part of youngsters wear hoodies, the only real ones who make it in to the media are those that are around no good. This may lead older people to assume that it’s young thugs and criminals alone who wear hoodies. This may mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies generally, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.
Another element which can make people cautious with hoodie wearers, if they wear personalised hoodies or elsewhere, is the physical shape and style of hoodies and promotional hoodies. You will no doubt have seen signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood might sound obvious but it is something can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, simply because their faces are hidden. If you are unable to start to see the faces of large groups it could seem scary because of the insufficient human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with slightly little bit of class snobbery and fear of the young…an unpleasant cocktail when you think about it.
Why not show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you prefer using them. Use personalised hoodies to show school pride, university affiliation and club membership.